The Future Van
IDEO - The Future Van
The brief was given by IDEO -
We want you to push us even further into the future, into 2030. Companies have been chosen for their different relationships to the commercial van and its future, from a small family business to a huge conglomerate. Choose a company (or choose your own!) and investigate to better understand how people use vans today at the company - it could be from the perspective of the van driver, fleet manager, or passenger/customer of that company. Take this as your starting point and propel us into the future, imagine what this scenario might look like in 2030. Bring this future scenario to life and don’t be afraid to help us see the extremes, the edges and the fantastical.
The Approach -
Investigate the behaviours and user needs that currently exist around this company. What can those tell you about what they might be like in 2030? Remember that it’s not just about van drivers, but also passengers, fleet managers, business owners, pedestrians, cyclists and many others. As one of your outcomes from bringing your future scenario to life for us, we’d like you to design an object or artefact from this world of yours in 2030 - it can be as practical or as bizarre as you see fit.
Our response to the brief-
In 10 years’ time, there will be no personal cars. Companies such as zip car, uber will begin a transport revolution in our cities driverless cars and electric vehicles look to bring us a variety of supposed benefits. But will this truly happen while keeping the automotive vehicle? The solution is a new system of transportation. A tube system that not only transports people at a faster and more efficient way. But will also revolutionise the delivery system that is taking over our roads today. The pipeline system will be directly connected to households and also pick up places. This will enable our new society to have a new way to walk, cycle within a greener space and environment while having more practical and efficient home delivery.
What happens to people who need to carry heavy materials that the van previously was essential for?
We have developed a companion vehicle that is more compact and specific for an individual job. This maintains the human profession within an ever developing technological landscape whilst making it more efficient.